We have an
acquaintance who is a professional musician and a very creative
talent. His “other” job was as part-owner of a sign business.
We asked him to create a picture for us of a character that we
could use as our logo. A nice orange with sunglasses, hat and
roller blades created the image of fun.
ran a contest in our paper asking our readership to name our new
logo. A $250 cash prize would go to the winning name, picked by
our staff. Hundreds of names poured in. Most thought of the
obvious, Opee Gazette. (for Orange Peel Gazette, ie. O.P.
Gazette) The first envelope that had that name was awarded the
prize and the name stuck.
As the paper became more popular, we began to get calls from
other areas asking how they could start a paper like ours.
We then became licensed to sell franchises and, to date, have
Orange Peel Gazette’s in many Florida counties, 2 counties in
Illinois, Southwest Georgia, Kansas and Maryland.
that the Orange Peel Gazette serves a necessary purpose. It
serves up a little laughter and smiles in our sometimes too
harried lives. We are happy each day to bring a product to our
community that people sometimes line up at the door for. No, we
aren’t initiating a new philosophical revolution or rewriting
the way our news is delivered. We are not providing a forum to
debate the latest political endeavor or religious viewpoint. We
will leave that to the other forms of media. What we do is make
advertising fun. Our customers, both readers and advertisers,
know that a smile puts a person in a positive frame of mind.
Our advertisers then benefit from the pleasant thoughts that
surround their ads.
you hear someone say… “Hey! The NEW Orange Peel Gazette is
here,” pick one up. Read it. And remember, Opee says, “Connecting
Customers to Businesses...That's What We Do Best!”